From the category archives:

ppc

PPC vs Organic Listings; the basics

by Lori on February 20, 2010

PPC VERSUS ORGANIC SEARCH PPC and Organic Search both have their own advantages over the other. But before we can assess which one is more preferable, and more workable than the other, we must first see what both models have to offer individually. What is Pay Per Click? Pay per click or PPC, is an [...]

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Small Business Marketing Strategies for a high ROI

by Stephanie Mayo on March 11, 2009

Both SEO and email get high scores in terms of ROI and they are both low-cost marketing vehicles for small businesses (Marketing Sherpa, 2008). PPC is also competes very well with these strategies which means that it is a viable tactic as well. Banner ads that are on a cost per click basis versus a [...]

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SEO – What is it?

by Stephanie Mayo on February 16, 2009

SEO or search engine optimization is essentially the “gas” that you put into your business’s online “vehicle”…namely your website. If you do not want your website to be just an online brochure that you must personally (or someone else in your business) direct traffic to, then you will want to allocate resources to SEO. Resources [...]

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Creating Landing Pages for Your PPC Campaigns

by Stephanie Mayo on February 2, 2009

Do you want to create Google slap proof landing pages? Here are a few tips from Andy Jenkins of Stompernet: 1. Google heavily considers the quality score that it assigns your landing page (e.g. relevance to ppc keywords) as well as the conversion rate of the page. It is best to send ppc visitors to [...]

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