From the category archives:

SEO

The Internet is still in its infancy and search engine optimization is not going away anytime soon. It too is going to evolve and grow expand; becoming even more intricate than it is even now. What is exactly is Search Engine Optimization or SEO? Simply put, it means doing everything it takes (of course optimizing [...]

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Quality One Way Links for your Website

by Stephanie Mayo on July 14, 2009

Now is the time to build your online presence; while 50% of your small business competition is pretty clueless about the importance of a strong online presence. Getting quality one way links to your site is an inexpensive way to start building your online presence. We do not use link farms or any black hat [...]

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The top 5 issues are: The changes necessary to drive SEO, particularly technology changes, cannot be executed in house on a timely fashion. Many organizations think SEO is “free” and are therefore insensitivity to the investment necessary, (as well as the continuity of investment required) to develop and maintain SEO results SEO programs are complex [...]

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Outsource SEO to Save Time, Energy and Money

by Stephanie Mayo on June 23, 2009

There are many compelling reasons to outsource SEO work rather than attempting to do it yourself or have it done in house. They all have to do with how a solo entrepreneur, startup business or an established business wants to spend time, energy and money.  Not to mention the simple fact that for most folks, [...]

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How to Start a Legitimate Online Business

by Stephanie Mayo on April 17, 2009

There are endless numbers of small business opportunities advertised online. Many of them are get rich quick schemes that just make money for the seller of this type of product. While there are indeed a lot of fantastic claims about making money online, not all claims are just hype. It really is possible to have [...]

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Black Hat SEO Techniques – What exactly are they?

by Stephanie Mayo on April 4, 2009

The term black hat is not a mystery to most of us; it conjures images of early western movies when the bad guys were easily identified because of the typical villain garb they sported.  It is not hard to transfer the villainous inference to the Internet world but many people still often wonder just exactly [...]

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This may sound terribly boring as well as very much like beating  the proverbial dead horse but keyword research is so critical  I must mention it.  It needs mentioning because so many new entrepreneurs are recognizing the opportunity that exists for starting an online business.  Excellent keyword research will lay a foundation for the possibility of [...]

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Great Time to Develop Your Online Business

by Stephanie Mayo on March 18, 2009

It seems that I am a glass half full type of person because despite the economic doom and gloom, I am looking for opportunity. I see a huge opportunity for small businesses to develop strong online presences.  Why?  Because so much of the competition is cutting back and going into survival mode and they are [...]

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Small Business Marketing Strategies for a high ROI

by Stephanie Mayo on March 11, 2009

Both SEO and email get high scores in terms of ROI and they are both low-cost marketing vehicles for small businesses (Marketing Sherpa, 2008). PPC is also competes very well with these strategies which means that it is a viable tactic as well. Banner ads that are on a cost per click basis versus a [...]

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SEO – What is it?

by Stephanie Mayo on February 16, 2009

SEO or search engine optimization is essentially the “gas” that you put into your business’s online “vehicle”…namely your website. If you do not want your website to be just an online brochure that you must personally (or someone else in your business) direct traffic to, then you will want to allocate resources to SEO. Resources [...]

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