From the category archives:

Small Business Marketing

How Does this Job Market Impact Your Business?

by Stephanie Mayo on January 14, 2010

The economic shake up along with the rise of the Internet has changed the way business is conducted; small businesses should not delay in building a strong online presence. Let Update Small Business put a cost effective plan together for you. “Waiting is 100% certain to deliver zero traffic” (D. White). clipped from finance.yahoo.com Even [...]

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1-The US economy still suffers in most markets – so besides expanding your business with current customers, you need to find a new base. 2-The US Hispanic market represented approximately $900 billion in purchasing power in 2008 with growth projections estimating over $1 trillion by 2011. 3- La Comunidad Online is fast becoming one of [...]

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Comparison of Google Caffeine with Decaffeinated Google

by Stephanie Mayo on August 24, 2009

A big change is happening to Google search and it is called Caffeine.  Google released Caffeine recently on a limited test basis.  Here is what search engine advice author Kalena Jordan reported in a SitePro News article: Conclusions • Probably the biggest eyebrow raiser for me was the marked jump in keyword density between SERPS [...]

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Online Identity Calculator

by Stephanie Mayo on August 8, 2009

Discover how well you are building your personal or organizational brand online. Speedy KAVAINT.COM W3C Software Directory COUNTERDEAL.COM

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73% of hotel customers researched their options online Source: Harris Interactive Online ads to generate $19 billion by 2009 Source: Jupiter Research 40% of Web users shop online more due to high fuel prices Source: Shopzilla.com Car dealers receive an average of 37 leads a month from their websites Source: JD Power 86% of users click on [...]

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Recession Proof Marketing for Your Small Business

by Stephanie Mayo on July 27, 2009

clipped from www.examiner.com It doesn’t matter the type of business you have, if you are a restaurant located in Manhattan, make sure you have a page on www.menupages.com, accept reservations through www.opentable.com, and are listed under local listings such as Google Maps, Yahoo Maps, and Yahoo Local and Google Local searches because you want your [...]

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2 Types of Article Marketing

by Stephanie Mayo on July 23, 2009

Many online small business owners are familiar with the idea of article marketing. But for those who are not, here is a quick recap. 1. Article Directories The goal of article marketing using directories is to establish yourself as an authority in the subject matter (best if you use strong keyword phrases for your subject [...]

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Google Wave is Coming!

by Stephanie Mayo on July 22, 2009

Google never sleeps.  If your business is caught napping you could be left behind…a very good reason to outsource small business marketing strategies to experts. clipped from mashable.com Google Wave is Coming: 100,000 Invites Go Out on September 30th Less than two months ago, GoogleGoogle dropped a spectacular surprise upon the world: Google WaveGoogle Wave. [...]

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Small Businesses Need an Integrated Marketing Approach

by Stephanie Mayo on July 16, 2009

In order to truly optimize online marketing efforts, startup businesses and existing small businesses need to have an integrated marketing approach. Isolated marketing campaigns that have a busy owner at the helm can never be as effective as a fully outsourced search engine marketing campaign that considers and weighs both the needs of small business [...]

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The Internet is still in its infancy and search engine optimization is not going away anytime soon. It too is going to evolve and grow expand; becoming even more intricate than it is even now. What is exactly is Search Engine Optimization or SEO? Simply put, it means doing everything it takes (of course optimizing [...]

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