Online Business Idea: Getting Out of Habitual Thinking

May 4, 2011

Small business marketing strategies usually recommend thinking outside of the proverbial “box”; however, this is not as easy to do as it may seem. Why? This is hard because the human brain is designed to take shortcuts; these shortcuts ensure our survival. Habits, in fact, save time and mental energy. Consider this: Habitual thinking only [...]

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Open Graph Summary

April 26, 2011

One of Facebook’s many attributes is that it has given content producers access to a huge audience. This has been possible through the creation of Facebook pages; basically, companies needed to replicate their “out-of-community” (websites and blogs outside of Facebook) and gather “fans”. Page owners could then communicate with these fans in a variety of [...]

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Reputation Management is Crucial for Businesses of All Sizes

March 1, 2011

You don’t answer my calls, nor do you reply to emails or inquires left on your website’s comments page. I go to your store, and the sales clerk was rude, or unsmiling. I tried contacting the business owner, but he/she doesn’t seem to exist, or I was asked to wait for 47 minutes, listening to [...]

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IS YOUR WEBSITE NICE AND USER-FRIENDLY?

February 2, 2011

When putting up your own website, you want to attract people or potential consumers, and that is why you put a lot of time in SEO optimization. And you actually did it; because you’re the SEO King, your site is among the top hits. A consumer or a client will type in the keyword and [...]

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FACEBOOK ONLINE STORE: WILL IT WORK?

January 26, 2011

With over 170 million users logging in on Facebook on a daily basis, it is no surprise that it is one of the tools used by business owners to promote their products and services. A consumer – or a fan – goes to your Facebook business page and click the “Like” button, and he becomes [...]

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Small Business Go Local with Google Places

January 5, 2011

With Google seemingly able to help you in all aspects of your life, it is no surprise that Google Maps is the first thing that comes to your mind, like an involuntary reflex, when you need to find places and directions. Google Maps is The Map. Millions of people use Google Maps — and of [...]

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EXPLORING GOOGLE GLOBAL MARKET FINDER

December 29, 2010

You’re selling fish oil online and it’s doing pretty well in your area. Or probably not. But you really want to sell fish oil and you’ve got the feeling that somewhere, across the seas, there is a high demand for fish oil. You want to take your online business to other countries and hit it [...]

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SITE REVIEW: A DAILY DOSE OF SMALL BUSINESS TRENDS

December 29, 2010

If you need a daily dose of small business trends or small business advice, there are sites that offer just that — like Small Business Trends (smallbiztrends.com). This site is particularly helpful if you want fresh ideas and be one of the most updated on small business trends on a daily basis. The “Marketing Tips” [...]

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WebMatrix’s SEO Report

December 18, 2010

In the rising pile of web sites increasing rapidly, and consumers are furiously hitting the keys with speed, searching for products, especially during the holiday season, with multiple Google Chrome and Mozilla Firefox tabs open, Google and Bing open, do they even see your web site? In the three, four hours that some of them [...]

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