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When marketing, small businesses need to be aware of what is important to their clients. There are innumerable ways to uncover what a client wants. Despite best efforts, it is often times quite tricky to discover if clients are “telling the truth”. Although it may indeed seem that clients are very adept at misleading or [...]
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All businesses should have a logo, be it a big business, or a small one. It’s your signature, your name. It’s a promotional tool for your business. You want to be recognized. When planning your business, designing a logo should be a major part of your marketing materials. When creating a website for your business, [...]
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clipped from www.examiner.com It doesn’t matter the type of business you have, if you are a restaurant located in Manhattan, make sure you have a page on www.menupages.com, accept reservations through www.opentable.com, and are listed under local listings such as Google Maps, Yahoo Maps, and Yahoo Local and Google Local searches because you want your [...]
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Jay Conrad Levinson, brilliant author of the Guerrilla Marketing book series imparted many words of wisdom at the one day Infusionsoft conference in Orlando last week. Rather than gloss over his tips, it makes sense to focus on a couple at a time. The last post focused on making business commitments (particularly to marketing). This [...]
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Well, I am off to hear Jay Conrad Levinson speak tomorrow in Orlando. Should be interesting. I will be listening for small business tips to write on when I get back.
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Well, supposedly we all know what doing more of the same brings… more of the same…and that is a formula for insanity! So, if we all know this then why are so many small business owners refusing to take a good look at themselves and try to evaluate what is going on? It must be [...]
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You need to focus on increasing value for all your customers. It is simply not enough to just communicate your value. It is no longer about telling. It is about conversing with the customer. You need to focus on telling what you do, how you do it and why it matters. When you are conversing [...]
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