Client: An online gift site that deals in gifts and flowers for all occasions. A mother - daughter team, this site, targets prospective customers of South Africa. To support South African Corporate houses and to make the potential visitors´ shopping experience as smooth and hassle free as possible, the site’s owners in late 2003 inaugurated an online store. The strategic objective behind building a virtual presence was to cater to the gift needs of the web surfers in South Africa.

Challenge: The roadblock that hampered the success of this online gift site was lack of presence on the popular search engines, which eventually resulted in no traffic to their site. Becoming conscious about losing market share, the owners of this site, initiated the process of evaluating options that can help them achieve the set objectives. They became acquainted with our SEO services. Reviewing our past achievements, this client entrusted our team of Marketing Experts with the responsibility of giving them high visibility and good rankings on the popular search engines like Google, Yahoo and MSN.

Results: With the initial analysis that was carried out, the following were discovered to be the Search Engine parameters that were hampering the ranking of this site in the Search Engines: Lack of Meta Titles, No Meta Tags and Low Link Popularity. The project was forwarded to the SEO team, who pointed few one way back links, created Meta titles and Meta tags that matched with the search engine requirements. Also On-Page optimization parameters were incorporated onto the site.

As a result of our toil and regular interaction with this gift site started achieving the desired results in the very first month. The search engine referrals increased from 0 to 1000 per month!!

2By Daily Visitors

By Search Engines

By Countries

By Most Active US States

Activity By Month