|Website Development Solutions|
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Your Small Business web needs…Accomplished!
|Website Development Solutions|
Solving Your Small Business Website Dilemmas
Our Web Site Design Process
During the initial web design consultation, we will determine your site's goals, your target audience, and gather information about your business. Discussions will include style, color, fonts, messaging, social media and so forth.
Our expert team will work with you to identify your business' major competitors. Our review of the competition will identify the strengths and weaknesses of their designs.
Once a reasonable amount of information about your products and services has been gathered, we will develop a cohesive web site strategy. We understand how both search engine spiders and human visitors will navigate your site. Our small business marketing strategies will always take this into consideration.
Web Site Design
The design is based on your small business wants and needs as expressed in the initial and ongoing communications. All the graphics, database layout and design, and other programming will be given the utmost attention. In order to assure your satisfaction, you have opportunities to review the site before completion.
Web Site Development
During this step we set the site to go live and ready for business. Complex sites may have some elements up and running prior to others.
Given below are approximate rates for our Design/Development work:
"Update Small Business will appear on your credit card".
We also provide the following services:
We have developed sites using the following web technologies:
My SQL / Microsoft SQL Server
HTML, DHTML, XML, PHP Active Server Pages, Client and Server side scripting.
Why are most small businesses web challenged?
The answer is that most small businesses do not know anything beyond the basics about websites and being online. And since they do not know what the right things to do are; they simply do not do them. Instead, they think, "It does not work". Or they think, "No, one will ever find me. It is all luck." Or they think, "It will cost too much to get it to work".
By not creating a strong, professional web presence you are effectively throwing your potential customers to your competition.
Any small business that does not establish an online presence is doing just that. And that includes the local competition too.
90% of buyers searching online will shop locally. Will they find you?
People are using the Internet more and more to do local searches.
Your small business needs to be online to be found, to establish your value, message and brand and to beat your competition.
The sad truth is that only 50% of small businesses are online.
The good news is that if you are online, you are already doing one thing better than half of small businesses.
However, most small businesses who are online, simply do not know how to build their online presence.
The opportunity to outshine your local competition is enormous. Even small steps to establish a web presence will be well worth your while.
Your web presence should be more than another business flyer
Imagine what it would be like if you had a sales force working for you 24 hours a day, taking orders and responding to your customers needs in a timely and professional manner. "What?" you say. "My business is not big enough to support such a crew". "Our location is in a small town" or you might be thinking "Yeah that would be great".
Having an online presence can do that for you. You will hear some businesses complain that they have a website and it does nothing for them. This is because their website is lost in cyberspace; such websites are little more than "brochure-ware". In reality, it is not enough to create a website and then sit back. It is just as important to market your online business as you would your off line store or business. You have to actively market a website to drive traffic to it just as you have to market a brick and mortar shop.
But there are important differences between the online and off line efforts. Your website is your ticket to a 24/7 sales force that can market in your local area or to the world. It is easier and cheaper online to update than any off line advertising. When you build an online presence, you are adding "real estate" to your business and if you ever decide to sell, your online strength will greatly add to your business's value.
A Website Must be SEO Friendly and User Friendly
Do not be fooled into thinking that a beautiful website is all you need. Website beauty needs to be more than skin deep.
Many business owners do not realize that beautiful websites created by graphic designers are often loaded with programming code that is a nightmare for search engine spiders to crawl. This means the site will not get indexed properly and it will not rank. We are proud to have real web designers on our team who know how to make a site beautiful both inside and out.
If you want a truly professional web presence, the time for do-it-yourself web design is over. Smart entrepreneurs already know that it is necessary to find experts to get the job you want done. Not only is there a science to driving traffic to your site, there is also a science to converting visitors to prospects and then customers.
Doing everything yourself is not cost effective even if do have some knowledge and capabilities. You may be able to figure out how to do an oil change on your car, but you know that there are better ways to spend your time. This is definitely the case with internet marketing.
We have the tools and people to help you be competitive and to set you on the road to beating your competition; whether it is in a local market or in the global arena.